The tourism industry has long focused almost exclusively on growth. Prior to the pandemic years (pre-2020), this development model did not account much for long-term impact on territories. Thus, challenges like overtourism, are persistently affecting destinations & communities across regions of the Mediterranean basin.

Turning to conscious and sustainable tourism, TOURISMO acknowledges that this shift calls for harnessing innovation, fostering the participation of stakeholders from various ecosystems, improving of the tourist experience & emphatically engaging end users.

TOURISMO aims to address these challenges by using innovative technologies that offer new solutions and novel services to monitor and manage tourist flows.

By exploiting the foundations laid by its predecessor HERIT-DATA, TOURISMO will keep boosting innovation through new methodologies and tools in areas with high tourism pressure. Better flows handling will be implemented through the development of a monitoring & decision-making support management structure and testing in 8 MED pilot sites.

The partnership embeds a variety of location profiles (UNESCO areas, ports, city centres, beaches, cultural monuments, parks) from 7 European countries (GR, IT, ES, CY, BG, HR & MT) & different stakeholders of the value chain (Development Agencies, RTOs, Scientific experts, Innovation Institutes and Intermediaries, NGOs) allowing to test solutions in different environments, as well as capitalizing previous experience, guaranteeing simultaneously a high degree of innovation.

Actions foreseen address directly or indirectly the key groups of stakeholders namely public authorities, tourist agencies, DMOs, solution providers & the traditional tourism SMEs.

Persistent challenges, like overtourism, continue to affect destinations and communities across the Mediterranean region; TOURISMO aims at addressing these challenges by using innovative technologies that offer new solutions and novel services to monitor and manage tourist flows. Better flows handling will be implemented through the development of a monitoring and decision-making support management structure and testing in 8 MED pilot sites. The approach is based on utilizing data from various datasets and on-site technologies (i.e. thermal cameras, pax counters, drones, tags) relevant to tourists’ presence, density, trajectories, and behaviors.