Our story

TOURISMO will contribute to the management of tourism flows in Mediterranean destinations by promoting innovation and the uptake of advanced technologies.

The partnership brings together a wide range of destination profiles and tourism contexts, including UNESCO areas, ports, city centres, beaches, cultural heritage sites, protected coastal areas, rural destinations and tourism routes, across 10 European countries (GR, IT, ES, CY, BG, HR, MT, PT, FR & BiH). It also involves diverse stakeholders from across the tourism value chain, including Development Agencies, RTOs, public authorities, scientific experts, Innovation Institutes and Intermediaries, NGOs and Tourism Offices, allowing to test solutions in different environments, as well as capitalizing previous experience, guaranteeing simultaneously a high degree of innovation. This diversity also supports the transfer and adaptation of the TOURISMO approach to different territorial, environmental and governance conditions, while building on the experience gained during the project’s pilot phase.

Foreseen actions address directly or indirectly the key groups of stakeholders namely public authorities, tourist agencies, DMOs, solution providers &the traditional tourism SMEs.

14 Project Partners

• Development Agency of South Aegean Region -READ S.A. – LP – Greece
• University of Florence – UNIFI- Italy
• Foundation for Research and Innovation – FRI – Italy
• Valenciaport Foundation for research, promotion and commercial studies of the Valencian Region – FV – Spain
• Development Agency of Lemesos LTD – ANELEM – Cyprus
• Varna Economic Development Agency – VEDA – Bulgaria
• Public Institution RERA S.D for Coordination and Development of Split Dalmatia County – RERA SD – Croatia
• Malta Regional Development and Dialogue Foundation – MRDDF – Malta
• KiNNO INNOVATION INTERMEDIARIES LTD – KiNNO LTD – Greece
• Santa Maria la Real Foundation of Historical Heritage – FSMLR – Spain
• City Development Agency Banja Luka – CIDEA – Bosnia and Herzegovina
• Tourist Office Aspres Thuir – Aspres-Thuir – France
• Conference of Peripheral Maritime Regions of Europe – CRPM – France
• Municipality of Vila Franca de Xira – MVFX – Portugal

16 Associated Partners

• Municipality of Rhodes – Greece
• South Aegean Region – Greece
• Ephorate of Antiquities of the Dodecanese – Greece
• City of Florence – Italy
• Valencia Provincial Deputation – Spain
• Valencia Port Authority – Spain
• City Region” Odesos”, Varna Municipality – Bulgaria
• Nautical CenterKomiža – Croatia
• Split Dalmatia County – Croatia
• Heritage Parks Federation – Malta
• Hellenic Hoteliers Federation – Greece
• Οpen Technologies Alliance – GFOSS – Greece
• State Commercial Company for Management of Innovation and Tourism Technologies, S.A.M.P. – Spain
• Tuscany Region – Italy
• Chamber of Commerce of Florence – Italy
• PromoFirenze – Italy
• Tourist Board of Banja Luka – Bosnia and Herzegovina
• Region of Ionian Islands – Greece
• Greek Network of Resilient Cities – Greece
• Directorate-General for Tourism Competitiveness and Quality of the Region of Murcia – Spain

Mission

Enhancing sustainable tourism

TOURISMO acknowledges that a shift to conscious and sustainable tourism requires innovative approaches, participation of various ecosystem stakeholders, an improvement of the tourist experience and a stronger engagement of end users.

And this is part of our mission; to provide insights to support this model of tourism.

Challenges Addressed

• social sustainability of tourism in terms of inclusiveness and accessibility, but also in terms of digital equity and tourist empowerment
• orient people flows so to avoid over-crowding and provide tourists the best possible experience
• harmonize the interaction between tourists and residents
• get in touch with tourists and at the same time sensitize them about a more sustainable tourism
• bring onboard all the necessary stakeholders to address the management of flows
• exploit the existing solutions and upscale them with novel functionalities

Objectives

1. Analyse the touristic habits and flows, revise the set of tourism indicators to be collected, gather complementary data and specify the pilot actions in the selected pilot areas. In parallel, HERIT-DATA platform will be fine-tuned.
2. Implement pilot testing, integrate collected data with complementary data to make tourism flows’ predictions and measure the impact of pilots. Additionally, deliver a framework on certifying destinations as sustainable.
3. Communicate TOURISMO objectives and key findings to the target stakeholders through local workshops, facilitating further adoption of the tested solutions by developing use case scenaria and ensuring sustainability of the approach